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White Paper - ukactive

Data driven decision making for a post-Covid physical activity sector White Paper with ukactive

As we all know, the COVID-19 pandemic turned the world upside down and along with it, the fitness industry.

With fitness facilities, health clubs and gyms having to close their doors and subsequently, say a temporary goodbye to their members, the sector had to think on its feet and replace in-person experiences with a digital offering that still satisfied the needs of its membership.

However, the big question is whether this digital revolution went far enough. As operators and fitness professionals scrambled to launch their services online, do we know the true impact it has had?

Are we really harnessing the vast amounts of data we have at out fingertips in the best way possible? How can we use it to better inform future decisions and drive commercial results in a time where it has never been more important?

Download our white paper in partnership with ukactive, as we seek to answer how operators can identify and leverage relevant consumer data to widen reach, strengthen retention and overcome barriers to digital transformation.