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The Ultimate guide to becoming a data driven fitness business to enhance member experience and commercial outcomes

Every fitness business has an abundance of data but all too often operators use this data to compare year to date figures or compare the performance of this year versus last year. We need to evolve to become more adept at using real-time data to assess the performance of clubs today; to understand what’s happening across your estate at any given moment. To set you on the path to data-driven success, we’ve created this in-depth playbook.