Every fitness business has an abundance of data but all too often operators use this data to compare year to date figures or compare performance of this year versus last year. We need to evolve to become more adept at using real-time data to assess performance of clubs today; to understand what’s happening across your estate at any given moment. To set you on the path to data-driven success, we’ve created this in-depth playbook that will enable you to utilise the data within your business to optimise your member engagement and commercial performance.

Chapters include: